Written by Carly Shaw, Facebook Blueprint Certified Digital Marketing Specialist at BPetersonDesign

With Facebook being the biggest social platform, knowing how to use your business page to your advantage is key. Unfortunately, Facebook isn’t the easiest platform to navigate so it can be hard to stay on the ball, especially if you’re a business owner with a lot on your plate. However, there are a few key things any business owner can do so their Facebook page is successful.

Setting Realistic Goals

The first step is to set the right goals. By defining and setting goals, you’re able to set up specific steps and actions to meet your business’ needs. However, making sure they are realistic is key. Set goals that will be possible to achieve within your resources, are measurable, and can be completed in a specific time frame. Some ideas include increasing brand awareness, generating leads, and increasing engagement.

Figuring out your Target Audience

Before you start posting, you need to figure out who you want to reach. Sit down and list who your ideal client for your business would be. Is it a mother who lives in Phoenix that likes boutique jewelry? Or someone forty and up who lives in Arizona and likes to camp and hike? You can use that information to guide what you post so you reach those who are most likely to buy what you’re selling.

Posting Photos and Videos

Visual content is practically a required part of any online presence, and for good reason. According to HubSpot 2021 Marketing Statistics, photos and videos are 40 times more likely to get shared on social media. It not only helps you get more engagement, but also helps your company stand out against competition on newsfeeds. Give your audience snapshots of your business in action or videos showing off some “behind-the-scenes” work.

Determining When to Post

An important consideration when it comes to your Facebook page is how frequently you should be posting and when. If you don’t post frequently enough, you risk looking inauthentic and unreliable. Posting too much might leave people annoyed when their feeds are flooded with your content.

Facebook has wonderful insights you can utilize to your advantage to help you determine when to post. On your Facebook page, there’s a side bar with an “Insights” button. Clicking that, and then clicking “Posts,” will give you data of what days your audience is most active online and when. Posting once a week on the day your audience is most active is a good way to start.

Utilizing Targeting Tools

One of the best things to utilize for your page is targeting tools. Facebook comes built-in with targeting tools so you can easily create and market ads for your business right on the platform. It comes with a bit of a learning curve, so learning how to use it (or getting help from professionals, such as the team at BPetersonDesign) is definitely in your best interest.

Visit BPetersonDesign.com to learn more about digital marketing help.